FENTY BEAUTY: THE LAUNCH THAT SHOOK THE BEAUTY INDUSTRY

The Launch Heard Around the World

Is there anything she can’t do? Teaching the beauty industry a thing or two about diversity, inclusiveness, and marketing.


Hey there Style Kat! Did you hear about Rihanna’s new makeup collection? Well let me tell you, these other makeup brands have been shook to their core ever since.

The songstress and business mogul introduced us to her new line “Fenty Beauty,” on September 8, 2017, which includes 91 products. From primer, 40 foundation shades, lip gloss, and more.

Shade for days. @cocoaswatches is 430. What are you? #rihgram

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on

Rihanna has always been low-key about her business and personal endeavors. According to FashionMagazine.com, she dedicated two years to being 100 percent involved in the process of mastering the perfect makeup. She relentlessly wanted to ensure that all women felt included and beautiful.

Well, Ms. Fenty, you certainly went above and beyond for your fans with this one. I am so proud of you for taking your time on such a phenomenal collection.


FENTY BEAUTY Review/Tutorial for Beginners

Check out the latest video on my YouTube channel where I provide a thorough review on her products. I had a great time filming this for my Style Katz.


What makes FB any different from other makeup brands?

Not only did Rihanna supply the world with high-quality makeup a reasonable price, but she also stocked up on enough products so that everyone has the chance to get their hands on Fenty Beauty.

Rihanna was also considerate of our time and coins. Have you ever experienced a moment when a popular makeup brand introduces a new product that you just have to get your hands on, only to be disappointed when it drops and sells out über quickly?

Many were wondering why Fenty Beauty didn’t sell out the moment it went on the market. The calculated Ms. Fenty came prepared and stocked up on an abundance of products. It’s nice to know that you can take your time buying from her collection little-by-little or all at once without fear of anything you’ve been eyeballing selling out quickly.

Ha, these brands better whip out that notepad out and jot that down.

I also love the fact that every single product is uniquely cultivated to her style. I’m very detail oriented and I’m also a sucker for gorgeous packaging. Each product has that “Bad Gal RiRi” flavor. I love the paint splatter and spray paint on the boxes, hexagon-shaped match sticks, and the fact that her primer and foundations are stored in frosted glass bottles. Super chic touch.


A Powerful Declaration

The reason why I will always stan for Rihanna and support her is because she has stayed true to herself. She seems to genuinely care about her fan base and enjoying her much deserved success.

When I arrived at Sephora the day of the launch and those doors finally opened to unveil the new collection, I was almost at a loss for words. I found the PERFECT foundation that oxidized into my skin flawlessly. It was truly an emotional experience–not only for myself, but for my fellow “brotha’s” and “sista’s” who indulged in the new collection as well.

Rihanna, thank you for standing up to big-name makeup brands who only settle for catering to a select few and for setting the bar even higher. Fenty Beauty made a lot of fans feel confident and beautiful.


Have you tried Fenty Beauty yet? What are your favorite products from the line? Share your thoughts with me in the comments section below! As always, keep on stylin’.

XOXO,

Kathryn M. Lewis

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4 thoughts on “FENTY BEAUTY: THE LAUNCH THAT SHOOK THE BEAUTY INDUSTRY

  1. I love this review! It’s so detailed. I really like how you show us the products and the application process, give us the prices of things you purchased and what you think is important to buy for those of us who haven’t purchased anything yet. I’m definitely ready to shop for my own products now that I have little more insight into her collection!

    Liked by 1 person

    1. It’s my pleasure! I want you all to be aware of exactly what you’re buying and provide as much information as possible. I’m happy to help! Thank you for your feedback and support ❤️

      Like

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