Photo: Ivy Park

Queen Bey shines again with her new campaign for Ivy Park.

Beyoncé’s new Fall/Winter 2017 Ivy Park collection has finally been unveiled and it’s definitely one-of-a-kind. Her campaign features actress Laverne Cox, supermodels Grace Bol and Ralph Souffrant and renowned dancer Karen McDonald, which embodies diversity, resilience, beauty and selfhood.

The following is a message that Ivy Park Co-Founder, Beyoncé shared about her new line in a press release:

“The message for this campaign is to celebrate everyone’s uniqueness. True beauty and power are born out of strength of character from the inside out. There is no one standard of beauty.”

Laverne Cox expressed in a post on Instagram that “It’s about being free. Listening and moving without any judgment or limitation.”


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One item in particular that seems to have piqued the interest of many social media users, is her new velvet baseball cap with an elastic band stretched across the back. The most innovative feature of the cap is that it’s backless– designed with consideration of naturalista’s everywhere who’ve experienced the agony of trying to squeeze their puff through a baseball cap.

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You can find the hat online at soon for only $35, but make sure you sign up for notifications so you can buy it asap because  it’s anticipated to sell out quickly.

A fan tweeted out this picture of the Ivy Park velvet hat gained a lot of hype with other Bey Hive members expressing their excitement for the new hat: FullSizeRender 8

The affordable collection comes in an array of hues like: porcelain blue, scarlet, dusty pink, deep teal, and chili red.

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Photo credit: @wewearivypark/@souffrantnyc
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Photo Credit courtesy of: @wewearivypark

What are your thoughts on Queen Bey’s new Ivy Park Fall/Winter 17 collection? Let me know in the comments below!


Kathryn M. Lewis

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